Branding shoot: Bay of Fires, TAS
Steph Rubock, the visionary behind "Alchemy with Steph," embarked on a mesmerizing branding shoot set against the breathtaking backdrop of the Bay of Fires in Tasmania. A qualified Hypnotherapist, NLP Practitioner, and Timeline Therapist, Steph's journey began long before her current venture. For 26 years, she has successfully owned and operated the esteemed Footprints Educational Complex in Burnie.
Now, driven by a newfound passion, Steph reached out to me to capture her essence and expertise through a portfolio of branding images. The picturesque Bay of Fires provided the perfect canvas for this project.
As the sun peeked between the clouds, Steph's shoot commenced. The pristine white sands and crystalline waters mirrored the purity of her intentions and the clarity of her vision. Each shot conveyed a sense of serenity and confidence, reflecting the tranquility she seeks to bring into the lives of her clients. The brief was to develop a collection of images which could be used across platforms for her business. During our initial consultation Steph shared her branding colours, mission and keywords which represented her business. This enabled us to plan ahead, during the day ran smoothly and, of course, we had fun in the process.
Steph's venture, "Alchemy with Steph," is all about nurturing the mind and body connection. Through hypnotherapy, NLP, and timeline therapy, she aims to help her clients find balance, unlock their potential, and catalyze positive change within themselves.
The Bay of Fires, with its untouched beauty and calming atmosphere, became more than just a location; it became a symbol of Steph's commitment to healing and self-discovery. Every shot captured her authenticity, radiating warmth and wisdom, instilling a sense of trust and assurance in her future clients.
The images portray Steph in various natural settings – from sitting peacefully by the ocean's edge to walking along the coastline, blending seamlessly with the surrounding nature. These visuals personify her ability to seamlessly blend her therapeutic practices with the natural flow of life.
As the day drew to a close, Steph's portfolio was almost complete, in front of a mesmerising sunset I was able to witness her in action. With a massage table overlooking the water’s edge, I was able to capture Steph and her client during a therapy session. The branding shoot, including headshots, lifestyle imagery and details at a very special Airbnb at (The Gardens) Bay of Fires encapsulated the essence of "Alchemy with Steph."
The location on the east coast of Tasmania provided the perfect setting for this awe-inspiring tale of evolution, healing, and the unyielding power of following one's heart.
